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Fashion
UK based D2C Streetwear brand
Trusted by 235+ brands
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Their Story
This Brand is a fine jewellery brand creating pure 24K gold and platinum pieces, designed to offer both timeless beauty and lasting value. With a focus on transparency and purity, the brand bridges aesthetic elegance with smart investment.
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Their Challenges
Scaling this brand came with unique challenges—chief among them, the volatility of gold and platinum prices. This directly impacted COGS, demanding precise pricing strategies to stay profitable while remaining transparent and competitive.
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Growth Service & Strategy
Our engagement with this brand began with managing their paid advertising—but quickly evolved into something deeper. Over the course of nine months, we moved from being their media buyers to becoming hands-on growth partners.
This transition meant taking responsibility for the entire DTC ecosystem. We supported their team with detailed forecasting, performance-driven ad optimisation, and a structured approach to retention.
Beyond media, we helped refine their merchandising strategy, and took ownership of email, SMS, and creative execution to ensure consistent messaging across channels.
Rather than isolated tactics, our focus was on building a connected growth system—where acquisition, retention, and brand experience worked in sync.
With these steps, we managed to bring CAC down from £10 to below £8 and increase new customer revenue by 36% within 3 months.