Home Decor

This home decor brand had built a beautiful product line—thoughtfully designed, sustainably made, and priced for the modern Indian home. Their organic presence was strong, with solid engagement on Instagram and Pinterest. But when it came to performance marketing, results were inconsistent. Traffic was coming in, but conversions—and scale—were lagging behind.

What Was Happening

1. Visuals were beautiful but not conversion-first
   Hero shots didn’t always show the product in context (e.g., rugs on floors, lighting in use), which made it harder for customers to visualise in their own spaces.
2. Discovery lacked structure
   With no bundled offers, room-based filters, or style curation, customers were often overwhelmed by choice and dropped off before checkout.
3. Paid media was too broad
   Ad campaigns were built on aesthetic appeal but lacked specific hooks around use-case, materials, or functional benefits.

• Contextual Storytelling in Ads
  We rewrote the ad playbook around use-cases: “Statement lighting under ₹2,000”, “Small-space styling with wall shelves”, and “Easy upgrades for rented homes.” This helped tie design with need—and lowered CPCs while lifting intent.
• Curation, Not Just Catalogues
  We introduced room-based collections (Living, Bedroom, Work-From-Home), time-sensitive bundles (Festive Decor Kits), and upsells based on colour and material families.
• Smarter Landing Paths
  Clicks from ads led to themed landers rather than general PLPs. These pages mirrored the ad narrative and included use-case videos, styling guides, and top-rated picks.

• CVR lifted by 29%
  site-wide with curated landing experiences
• Blended AOV rose by 16%,
  supported by thematic bundles.
• CAC dropped by 14%,
  driven by sharper creative targeting
• Returning customer rate increased by 21%,
  thanks to post-purchase flows and seasonal reactivation

In Summary
We helped this home decor brand evolve from a catalogue-led experience to a curated, customer-first journey. When discovery feels thoughtful and shopping feels inspiring, performance follows.