Luxury Goods

This Brand is a fine jewellery brand creating pure 24K gold and platinum pieces, designed to offer both timeless beauty and lasting value. With a focus on transparency and purity, the brand bridges aesthetic elegance with smart investment.

Scaling this brand came with unique challenges—chief among them, the volatility of gold and platinum prices. This directly impacted COGS, demanding precise pricing strategies to stay profitable while remaining transparent and competitive.

🧠 1. Creative Performance Loop
What we did:
We set up a structured feedback loop for ad creatives—reviewing performance, identifying winners, and doubling down with A/B testing.
Why it worked:
This helped us consistently launch new, high-performing ads by refining messaging, visuals, and CTAs based on real data.

📈 2. COGS-Aligned Merchandising Strategy
What we did:
We built a dynamic merchandising plan tied to a marketing calendar, scheduling launches and promos when gold and platinum prices were favourable.
Why it worked:
It helped protect margins while maintaining transparent, competitive pricing for customers—even during market volatility.

🎯 3. Manual Bidding for Controlled Scale
What we did:
On Meta and Google, we shifted to manual bidding—setting bid caps and optimising in real time based on performance metrics.
Why it worked:
It gave us better cost control, reduced risk, and allowed us to scale ad spend more profitably.

✅ The Outcome
A more resilient, scalable DTC engine —built on creative rigour, pricing discipline, and performance-led decision-making.