Beverages

1. Offer-Led Creative Framework
We began by overhauling the creative strategy on Meta. Using UGC and expert-driven content, we reframed the product’s benefits—from “mushroom coffee” to “coffee that supports focus, energy, and gut health.” Paired with first-time buyer offers, this improved relevance and click-through rates across the board.
🎯 Result: A 27% increase in CTR and a 22% reduction in CAC within 60 days.

2. AOV-Boosting Bundles
To address lower-than-target AOV, we introduced high-perceived-value starter bundles and built-in price breaks for multi-pack purchases. These bundles were supported by refreshed landing pages and email flows.
📈 Result: First-time AOV rose by 18%, improving the AOV:CAC ratio and stabilising return on ad spend.

3. Testing into New Audiences
Once Meta campaigns stabilised, we layered in TikTok Spark Ads and YouTube Shorts to reach new wellness-curious audiences. We used education-led content with a light performance CTA to build mid-funnel intent.
🚀 Result: Paid channel diversification contributed to a 38% YoY growth in new customer revenue while keeping blended ROAS above 2.2.

The Outcome
Through offer testing, creative restructuring, and bundle optimisation, we helped the brand move from niche traction to scalable, multi-channel growth—without compromising on their positioning or margin targets.