Oral Care

Scaling Smarter: How We Helped an Oral Care Brand Find Its Edge
When this oral care brand approached us, they had strong early traction—especially with one hero product. But growth was hitting a ceiling. Blended acquisition costs were creeping up, creatives were fatiguing fast, and performance across Meta was inconsistent. They needed a reset—not just in media buying, but in messaging, offer strategy, and funnel execution.

What We Uncovered
Instead of pushing harder on spend, we stepped back to ask: What’s truly driving conversions—and what’s holding them back?
We noticed three things:

1. Too much focus on whitening, not enough on stain-specific problems like gutkha, coffee, or smoking.
2. Creative fatigue—product shots were polished but lacked storytelling or emotional connection.
3. No structured landing experience—ads were dumping users on generic PDPs with low AOV and high drop-offs.

We rebuilt the campaign structure with sharper segmentation and tailored creative angles—one for coffee drinkers, another for paan/gutkha users, and one focused on women concerned with long-term enamel health.
Instead of relying on one product, we introduced problem-solution bundles that increased perceived value and improved retention. At the same time, we set up high-converting landers with focused USPs, credibility layers (reviews, dentist mentions), and clear first-time offers.

What Changed?

• Blended CAC dropped by 19% within six weeks
• Landing page conversion rates improved by 42%, driven by clearer messaging and structured flows
• First-order AOV increased by 21% with bundle offers and upsell flows.
• TikTok Shop experiments opened up a fresh channel of acquisition, contributing ~9% of new revenue in the first 45 days

Takeaway:
Sometimes the fix isn’t just more ads—it’s better alignment between product, messaging, and the problem you’re solving. For this oral care brand, the shift from “features” to “felt needs” made all the difference.