Skin Care

This D2C Brand is a family-first skincare brand dedicated to creating safe, non-toxic products for moms, babies, kids, and teens.

Maximize revenue YoY while improving MER and AOV:CAC, through enhanced paid performance and scaled spend across social channels.

Our focus was clear: drive performance without relying on aggressive spend. We leaned into UGC-led creative testing on Meta and shifted budget toward higher-value bundles. This approach helped us grow Meta revenue by over 60% year-on-year—while increasing ad spend by just 23%. ROAS improved steadily across this period, with better creative performance and offer alignment playing a key role.

• Seeing strong traction with UGC on Meta, we strategically expanded to TikTok. Early tests with Shop campaigns contributed meaningfully to overall paid growth, helping diversify performance beyond Meta and Google.

• On search, we restructured Google campaigns, introduced tighter segmentation, and optimised Performance Max and Search with a hands-on approach. The result: a 40% lift in Google revenue with a 30% improvement in ROAS, even as CPCs dropped by over 25%.

• Across all channels, our work led to a measured 70% increase in total revenue while growing spend by just 20%. Alongside this, we improved blended efficiency metrics—boosting MER by 35% and lifting the AOV-to-CAC ratio by over 40%, helping the brand acquire customers more profitably at scale.